W.O.L.F is an acronym for the brand “We Overcome Life’s Failures” that began in 2018 after the loss of someone very dear to my heart. What started off as a small line of women and men apparel has turned into a brand of its own. Wolf Apparel isn’t just your typical clothing line, but is also a social movement as well. The purpose of my brand is to help motivate others to keep going despite the odds that they are up against. I knew when I stared this brand that I wanted it to be more than just some articles of clothing. When customers wear my products, I want them to feel inspired, uplifted, elevated, liberated, and motivated to overcome life’s failures.